Farmer business case to participate in digitised agricultural value chains

This webinar presents key insights from a recent GSMA report that looks at the business case for farmers to participate in digitised agricultural value chains. It discusses the findings from three case studies conducted in the rice and potatoes value chains in Nigeria and Pakistan. The case studies present evidence of the economic benefits for farmers from participating in digitised value chains. The webinar also explores how digital models can offer an entry point to other value-added services such as financial and advisory services, that can provide additional benefits and further increase farm income.